In the laws of simplicity john maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more maeda a professor in mits media lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesnt always mean something more something added on. The laws of simplicity simplicity design technology business life j sepulveda rodr download pdf. The laws of simplicity enumerates 10 laws and 3 keys that define the road to identifying and or achieving simplicity applied to any field of life overall the book is short and an easy read for anyone interested in an overview on the topic as the author turns simplicity explicit through specific characteristics eg reducing organizing learning failing and personal examples interesting insights are also scattered throughout the book which retain the attention of the reader after putti. John maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible appli cations for business technology and life in general the laws of simplicityis thoroughly optimistic entertaining and erudite just as you would expect from maeda